Proposition development
Portfolio positioning
Turning specialist products and services into clearer customer value and stronger commercial stories.
Case study in development
Portfolio · 2026
Brisbane, Australia
Senior Marketing Leader
Jason
Dos Santos.
I build go-to-market strategy for complex technology and services, turning product insight into clear positioning, market demand and commercial growth.
Selected work
Selected work.
01
03
04
Customer relationship
Customer advocacy
A sustained customer advocacy relationship spanning executive video, case studies, an industry webinar and a campaign hub.
View case study ↗ 02Earned media
Media and communications
Thought leadership, customer stories and market-facing communications across technology, construction and mining.
View selected work ↗Go-to-market
Services commercialisation
Packaging technical expertise into clear, market-ready service offerings that customers can understand and buy.
Case study in developmentExperience
Built across products, markets and regions.
2026 to present
ARKANCE
Marketing Manager, ANZ
Leading ANZ marketing strategy, demand generation, partner growth, portfolio go-to-market, marketing operations and sales enablement.
2024 to 2026
ARKANCE
Product Marketing Manager
Owned product and portfolio go-to-market across enterprise software, professional services, training and specialist solutions.
2022 to 2024
Wenco · Hitachi Construction Machinery
Product Marketing Manager, Global
Led global product marketing for mining software across the Americas, Australia and Central Asia.
2020 to 2022
CR Mining · formerly CQMS Razer
Product Marketing Manager
Promoted from Associate Product Marketing Manager.
Owned global product marketing across CR's digital, surface and underground mining portfolio.
2017 to 2020
CR Mining · formerly CQMS Razer
Design and Documentation roles
Started in product documentation and design, building the technical and customer understanding that underpinned later portfolio and market expansion work.