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Customer advocacy.

Stowe Australia · Customer relationship

A relationship built
over time.

Over roughly three years at ARKANCE, I developed the advocacy relationship with Stowe Australia, building sustained participation across video, case studies and industry discussion.

My role

Building customer advocacy.

I worked with Stowe's stakeholders to identify stories worth sharing and secure their involvement, then led the work through to publication.

See what we created
2Executive videos
3Case studies
1Industry webinar
1Campaign hub

The work we built together

Executive video
01 Customer transformation

How Stowe transformed project delivery

The national transformation story, told through the customer's experience.

Watch film
02 Data and business growth

Leveraging data for business growth

A second perspective on the business value of connected project information.

Watch film

Case studies and industry discussion

Case studies & webinar

Videos and PDFs open in a viewer on this page.

More programme assets Digital case study & campaign hub

Digital case study

Transformation through connected project data

Campaign hub

A single destination for the complete customer story

Linked assets are publicly available. Unlinked assets demonstrate the breadth of the programme, but the original materials remain confidential or employer-owned and are not reproduced here.

What the relationship enabled

A customer story
that kept growing.

Stowe's continued participation allowed us to tell different parts of its transformation over time, from implementing connected project systems to using data to support the business.

The result is a substantial body of customer advocacy: two executive films, three case studies, an Engineers Australia webinar and a campaign hub. Together, they bring the customer's experience into public conversations about project delivery and business change.

Alongside developing the relationship, I owned the planning, scripting, production coordination and approvals needed to bring that work to publication.

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